A useful book about the change of times! You'll see. But Galloway sullies the book with over-the-top use of four letter words. That's sort of sickening to a reader like me. I guess it's his device to market to and hook a certain audience.
But, well, Galloway is no saint, no theologian, but more like a prophet (and they communicated colorfully too.) Galloway's a marketer, oriented to sell. Apparently he concludes that dirty language sells.
Skip all that and let's go on to the meat: Galloway really does dissect "The Hidden DNA of Amazon, Apple, Facebook, and Google." He emerges from dissection with conclusions about these behemoths that we all need to understand. "All" meaning the millennials especially, but all others too.
A great example: in his final forty pages he identifies four assets a young person needs to sell one's skills to the high paying, talent-driven and global-reaching Four.
As Galloway points out, The Four pay in huge dollops but employ relatively few. The Four know how to make money and redistribute it to their highly talented workforce. A vast reach and relatively low business expense leads to big wealth.
I like this sentence: ". . .it's never been a better time to be exceptional, or a worse time to be average." (p. 230.)
So here it is: You are your product. Here are the four things you need to sell yourself to the Four Giants.
- Curiosity. (p. 235). So crucial to success.
- Ownership: (p. 235). Own your task, your project, your business.
- An outstanding education. (p. 238.)
- Live in a city. London, New York City, Seattle. Opportunity, these days, is concentrated.(p. 240.)
P.S. The book raises a host of issues for me.
- As the rich increasingly dominate, how will democracy, which relies on wealth distribution, survive?
- Does the newly-connected world help or hinder winning the challenge of global warming?
- Are the Four just a current version of The Four Horsemen of the Apocalypse: Death, Famine, War and Conquest? And thus as threats to human existence?